My top five books of 2014

At the end of the year, I thought it would be worth looking back at my reading over the last 12 months and thinking about my five favourite books I read during the year. So here they are (though none were actually published during the year!)

Endurance: Shackleton’s Incredible Voyage to the Antarctic by Alfred Lansing

As someone unfamiliar with Ernest Shackleton’s voyage of 1914, I found this to be a gripping account of a truly extraordinary achievement. I was left with huge admiration of what they achieved and, as the title suggests, the huge amount they were able to endure without giving up. Really inspirational.

The Pageant Of The Years by Philip Gibbs

Philip Gibbs’s autobiography is now out of print, but deserves to be remembered as a journalistic classic. Not only does it give a glimpse of the Fleet Street of the first half of the 20th Century, but it does so through the lens of a reporter who covered both world wars, interviewed Himmler and was close to Ramsay McDonald. And a host of other things besides.

Double Down by by John Heilemann and Mark Halperin

Anyone who has read Race of Lifetime, Heilemann and Halperin’s account of the 2008 US election, will know what to expect of their book about Obama’s victory over Romney.

It has weaknesses, particularly the self-conscious writing style and overuse of metaphors. But it is also flows along at a good pace and uses off-the-record interviews to build up a remarkably detailed insight into what was really going on behind the scenes. The result is an account of the election that you can almost smell.

I read it immediately after reading The Gamble, which looks at the election through data and whose overall thesis was that most of the events of the campaign didn’t make much difference to the overall result. While The Gamble was a bit dull, it was interesting to get read two books side-by-side that had a very different perspective on the same election.

Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin

This biography of Lincoln was elevated to the position of must-read leadership book after President Obama reportedly used it to inform the formation of his own Cabinet. But it was only once I had started reading it that I realised how little I knew about perhaps the most legendary of all American presidents.

It was my favourite book I read in 2014: a fascinating story, well told. But it’s also much, much more than this. It really gets under the skin of Lincoln to give a sense of why he was such an extraordinary man and what real leadership looked like in an extremely difficult situation.

Strategy: A History by Lawrence Freedman

To be honest, I found this book a bit hard-going at times and I felt like it could have done with a bit of editing. But it had to make the list for the sheer breadth of the subject matter, from military to politics to business, and sense of being guided through it by someone who is as wise as he is knowledgeable.

I certainly learned a lot with it and its overall thesis is a sensible one: that the master strategist is mostly a myth and that the overriding lesson from the history of strategy is that people consistently overestimate their ability to shape events.

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Abraham Lincoln on public relations

Abraham Lincoln: "Public sentiment is everything."
Abraham Lincoln: “Public sentiment is everything.”

Abraham Lincoln may have died half a century before the birth of the public relations industry, but a quote of his I came across today could have been written as a defence of it.

Debating with the Democrat politician Stephen Douglas in 1858, Lincoln said:

Public sentiment is everything. With public sentiment, nothing can fail; without it, nothing can succeed. Consequently he who moulds public sentiment goes deeper than he who enacts statutes or pronounces decisions. He makes statutes and decisions possible or impossible to be executed.

It is a quote I wasn’t previously aware of but, for those of us who work in public relations, I think it is worth remembering.

Public relations often has a bad reputation. But this gets across, perhaps better than any other quote I can think of, why virtually every successful organisation understands that they cannot do without it.